Garrett Mann

Senior Director, Corporate Communications

what is true intent data
What is True Intent Data?

Garrett Mann Senior Director, Corporate Communications

Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports […]

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4 Challenges of the Modern Digital Marketer [Infographic]

Garrett Mann Senior Director, Corporate Communications

In today’s marketing landscape, there are a number of challenges that modern digital marketers face as it relates to shifting digital marketing strategies, data-driven marketing, adopting attribution models and how to […]

modern marketers
Tales from Modern Marketers

Garrett Mann Senior Director, Corporate Communications

This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]

gate content
To Gate or Not to Gate, That is the Question… for Content Marketers

Garrett Mann Senior Director, Corporate Communications

In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]

sales and marketing alignmnent
4 Mid-Year Reflections on Sales and Marketing

Garrett Mann Senior Director, Corporate Communications

As TechTarget prepares to hold its mid-year sales meetings, this marks the time when TechTarget along with countless numbers of companies in the B2B technology space takes stock of what its successes […]

Internet of Things
Trend Watch: Internet of Things (IoT)

Garrett Mann Senior Director, Corporate Communications

What is IoT? As many marketers are aware, the Internet has forever changed the marketing landscape as it relates to our ability to: get messaging into the market quicker; engage and […]

content expiration
Does Your Content Have an Expiration Date?

Garrett Mann Senior Director, Corporate Communications

You and your content marketing teams are no doubt pumping out lots of new content on a regular basis. It is important to produce new, fresh content, but when it […]

social conversion
Trend Watch: Social Conversion

Garrett Mann Senior Director, Corporate Communications

Social media is no longer a tactic or channel that B2B marketers can choose to ignore or use optionally. It is a powerful tool to communicate with your customers, distribute […]

market your content to sales
3 Reasons Why Marketers Must Market Their Content to Their Sales Teams

Garrett Mann Senior Director, Corporate Communications

I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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