customer acquisition
Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

Kamile Vilkelyte Marketing Manager

There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an […]

cookies
Preparing for a Cookieless Future – an EMEA Perspective

Byrony Seifert VP of Marketing and Product Delivery, EMEA

This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re […]

conversation engine
Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

Byrony Seifert VP of Marketing and Product Delivery, EMEA

Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than […]

EMEA content marketing strategies
EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)

Voula Hantziantonakis Senior Customer Success Manager, EMEA

This is the second part of a blog series on how marketers can better build and optimize content for EMEA. You can read Part 1 here. The truth is – […]

EMEA content marketing
EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)

Voula Hantziantonakis Senior Customer Success Manager, EMEA

Content is the number one building block in the overarching category of customer experience (CX).  How to successfully build your content efforts, in the ever-shifting move to more and more […]

GDPR
GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

Garrett Mann Senior Director, Corporate Communications

GDPR is almost upon us. At first glance, it’s hard to envision GDPR as having a wildly positive effect on marketing departments, right? Many pundits are touting doom and gloom […]

sales qualification
4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group

Voula Hantziantonakis Senior Customer Success Manager, EMEA

In September we hosted our 3rd Priority Engine User Roundtable in London and we heard insight from current clients on how they are driving success from Priority Engine. Interestingly, the […]

Quality data
4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA

Brent Boswell Managing Director, EMEA

Insight from marketing leaders at TechTarget’s London ROI Summit Data is an essential component to any MarTech infrastructure, and investment in good quality data is crucial to the pipeline value […]

Business people reviewing paperwork in meeting
3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans

Byrony Seifert VP of Marketing and Product Delivery, EMEA

In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build […]

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