John Steinert

John Steinert

CMO

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler

John Steinert CMO

How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]

programmatic advertising
You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality

John Steinert CMO

Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels.  She talked about why low-cost CPMs are probably not worth the money you […]

Is Your “Integrated” Strategy Actually Dis-Integrating Customer Experience?

John Steinert CMO

Check any marketing textbook and it will tell you that a strategy is a carefully developed plan or method for achieving a goal. To me, it’s no comfort really that […]

agile marketing
Mind the Gaps 2 – For Better Customer Experience, Ditch Batch Marketing and Get Agile

John Steinert CMO

Hope is not a strategy – Good customer experiences can’t come from Batch Marketing When we have to wait to compile the right data and analytics to know what to […]

Mind the Marketing Gaps
Mind the Gaps – Align Marketing Skills, Resources and Actions to Drive the Business

John Steinert CMO

A tough (but great) boss at SAP once said to me:  “I know that when I invest in Sales guys today I get more sales tomorrow … why’s marketing always […]

4ps of choosing and joining a company.
Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company

John Steinert CMO

Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now.  At the same time, as […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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