John Steinert

John Steinert

CMO

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler in 2019

John Steinert CMO

How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]

programmatic advertising
You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality

John Steinert CMO

Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels.  She talked about why low-cost CPMs are probably not worth the money you […]

Is Your “Integrated” Strategy Actually Dis-Integrating Customer Experience?

John Steinert CMO

Check any marketing textbook and it will tell you that a strategy is a carefully developed plan or method for achieving a goal. To me, it’s no comfort really that […]

agile marketing
Mind the Gaps 2 – For Better Customer Experience, Ditch Batch Marketing and Get Agile

John Steinert CMO

Hope is not a strategy – Good customer experiences can’t come from Batch Marketing When we have to wait to compile the right data and analytics to know what to […]

Mind the Marketing Gaps
Mind the Gaps – Align Marketing Skills, Resources and Actions to Drive the Business

John Steinert CMO

A tough (but great) boss at SAP once said to me:  “I know that when I invest in Sales guys today I get more sales tomorrow … why’s marketing always […]

4ps of choosing and joining a company.
Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company

John Steinert CMO

Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now.  At the same time, as […]

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