partner marketing strategy
Partner Success: Blending Strategy, Innovation & Marketing

Fiona O'Connor Senior Content Marketing Manager

There’s so much goodness to be gained simply by executing Partner Marketing really well (and if you think it’s easy, you must be new to the game!), but how do […]

enterprise technology spending
3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems

Fiona O'Connor Senior Content Marketing Manager

Recently executed research by Enterprise Strategy Group™ (ESG) surveyed 700 IT decision makers to better understand where IT buyers plan to invest in 2022 and 500 partners to learn how […]

market_through_with_partners
The Art and Power of Marketing With and Through Partners

Fiona O'Connor Senior Content Marketing Manager

In our many conversations with partner marketing teams, we’ve seen a wide range of approaches when it comes to marketing with partners and marketing through partners. For a better understanding […]

Better_Channel_and_Alliance_Partnerships
A Foundation for Better Alliance and Channel Partnerships

Fiona O'Connor Senior Content Marketing Manager

Success of any go-to-market partnership or alliance depends on a shared belief that, together, these two companies can be more impactful in the market than each could on its own. […]

measuring partner ROI
Expert Insights to Build and Measure Partner ROI More Effectively

Fiona O'Connor Senior Content Marketing Manager

No matter what stage of your partner marketing evolution, identifying and understanding ROI helps keep up the momentum. For the latest insights into how organizations are developing partner programs that […]

Mountain-SearchITChannel-Top-Projects-2021-Resource-Card
Nominate Your and Your Partners’ Best Work – SearchITChannel’s Top Projects Awards

Susan Smith Integrated Publisher & Director, Enterprise Strategy Group Enablement

There are a lot of really interesting and innovative IT projects happening around the world every day. And let’s be honest, the involved teams rarely get the recognition they deserve. […]

PMV blog image
Expert Insights: 3 Essential Elements of Partner Go-to-Market Success

Fiona O'Connor Senior Content Marketing Manager

Faced with rapidly expanding partner ecosystems, it’s now more important than ever that partner marketing organizations establish go-to-market (GTM) strategies that enable them to scale successful partnerships quickly and easily. […]

partner ,marketing program
6 Practical Partner Marketing Tips from the Enterprise Strategy Group

Fiona O'Connor Senior Content Marketing Manager

While a vanguard of organizations is now investing more in their partner programs, many partner marketing teams are still struggling towards ambitious goals with limited resources. For insight into how […]

partner marketing impact
3 Ways to Build Partner Marketing Impact

Fiona O'Connor Senior Content Marketing Manager

Within the expansive partner marketing ecosystem, B2B tech organizations rush to build out a wide variety of tactical activity. It’s a very action-oriented space, and yet, as we move deeper […]

partner marketing ecosystem
Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Fiona O'Connor Senior Content Marketing Manager

More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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