conversation engine
Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

Byrony Seifert VP of Marketing and Product Delivery, EMEA

Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than […]

EMEA content marketing strategies
EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)

Voula Hantziantonakis Senior Customer Success Manager, EMEA

This is the second part of a blog series on how marketers can better build and optimize content for EMEA. You can read Part 1 here. The truth is – […]

EMEA content marketing
EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)

Voula Hantziantonakis Senior Customer Success Manager, EMEA

Content is the number one building block in the overarching category of customer experience (CX).  How to successfully build your content efforts, in the ever-shifting move to more and more […]

demand generation strategies
Keeping Up with Evolving B2B Demand Gen Thinking and Practice

Fiona O'Connor Content Marketing Manager

The thinking around B2B demand gen strategy is rapidly evolving. Until recently, demand gen organizations were laser-focused on lead volumes – how to identify, convert and qualify them. The thinking […]

APAC-regional-content-perspectives-r2
APAC Perspectives on Regional Content Development

Chris Brookes Product Marketing Manager, APAC

An interview with Marcelo Loustau, Head of Demand, APAC – MOI Global Content development is an essential part of any tech vendor’s marketing strategy, and yet often marketers struggle with […]

We’re-Only-Human—3-Ways-to-Become-a-Better
We’re Only Human: 4 Ways to Become a Better Copy Editor

Fiona O'Connor Content Marketing Manager

We’ve all been there – sent that promotional email with a word missing or realized your e-book has a formatting error after sharing it with your audience. It’s incredibly frustrating […]

subject lines
Four Big Tips for Better Subject Lines

Fiona O'Connor Content Marketing Manager

If your subject line doesn’t stand out in your audience’s inbox, they won’t engage. They’ll never see the informative message you wrote or the valuable content you’ve spent all that […]

beyond_words
Beyond Words: Why “Design-Forward” for Content Creation?

Fiona O'Connor Content Marketing Manager

Among B2B content marketing teams, design is still far too often introduced in the last stages of the process. Instead of using a more collaborative approach, completed copy is basically […]

Story Arc
The Story Arc: A Marketer’s Roadmap to Greater Impact

Fiona O'Connor Content Marketing Manager

Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]

content_everlasting
Content Everlasting: Making the Most of Your Best Content

Fiona O'Connor Content Marketing Manager

Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]

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