buyer self-education
PLG: The Rise of Buyer Self-Education and the Essential Role of Experts

Shalen Lowell Senior Content Marketing Manager

Product-led growth (PLG) models are driving greater buyer self-education and autonomy in conducting technology purchasing research than in previous years. PLG encourages buyers to explore and evaluate solutions independently through […]

tech buyers resources
Tech Buyers’ Most Trusted Research Sources

Shalen Lowell Senior Content Marketing Manager

Technology buyers in our 2024 Media Consumption Study have spoken and the results are in: Buyers are spending more time with independent sources of information than anywhere else when researching tech […]

GenAI 101
GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

James Landry Marketing Program Manager

Generative AI (GenAI) is an exciting topic that’s created a lot of buzz across the IT landscape. Despite all the chatter, and that GenAI is not completely new, most businesses […]

Technology Investment Drivers
Five Top Technology Investment Drivers for 2024

Shalen Lowell Senior Content Marketing Manager

The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay […]

Media Consumption Survey
The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

Shalen Lowell Senior Content Marketing Manager

For B2B marketers to effectively engage tech buyers, they must have a clear understanding of the type of media tech buyers prioritize when evaluating their purchasing options, as well as […]

Quartet performing on stage in theater
Five Reasons Your Content is Underperforming and How to Get Back on Track

Lauren Moss Marketing Program Manager

As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of […]

Diverse buying team
The Value of Independent Third-Party Content

Kurtis Kendall Senior Copywriting Strategist

Independent, third-party authored content is the #1 most valued content by tech buyers, TechTarget and Enterprise Strategy Group’s 2024 Media Consumption Study reveals. Additionally, 87% of buyers say that credible, […]

email copy
Crafting Engaging Email Copy: Do’s and Don’ts

Annie Coyne Marketing Associate Copywriter

Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for […]

high-quality content
Factors to Consider when Selecting Lead Gen Campaign Content

Shalen Lowell Senior Content Marketing Manager

According to TechTarget’s Media Consumption & Vendor Engagement Study, 92% of buyers report they are more likely to engage with a tech vendor who has helped educate them on a […]

lead gen content
How to Align Lead Gen Content and Messaging to Target Personas

Shalen Lowell Senior Content Marketing Manager

Creating target personas helps marketers tailor their content and messaging to resonate with a specific group of people that are a good fit for their solution. By understanding the needs […]

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