Story Arc
The Story Arc: A Marketer’s Roadmap to Greater Impact

Fiona O'Connor Content Writer

Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]

Content Everlasting: Making the Most of Your Best Content

Fiona O'Connor Content Writer

Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]

meaningful content
How to Create Meaningful Content Every Time: The Who, What, What

Fiona O'Connor Content Writer

Why do you sink your sweat and tears into writing, editing and rewriting? In B2B, the job is to help others explore a new idea or solve a problem, right? […]

Getting to Next-Level ABM with Intent Data

Garrett Mann Senior Director, Corporate Communications

The recent B2B Marketing Exchange virtual event (June 7-10) focused on “Next-Level ABM.” Together with Content Director Andrew Gaffney, TechTarget’s CMO John Steinert got to host a virtual roundtable on […]

I’m No Expert … Yet: Tackling Difficult Topics as a Content Writer

Fiona O'Connor Content Writer

As an early-career B2B content marketer and writer, I’ve spent many hours examining research reports, listening to expert panels, and generally staying on top on MarTech industry news. I’m constantly […]

audience-centric data
The Importance of Audiences (and Their Data) in Supporting B2B Outcomes

John Steinert CMO

In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]

5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences

Fiona O'Connor Content Writer

Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]

content preferences
TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer

Andrew Briney SVP of Products

Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. […]

creating content
Creating Valuable Content with Limited Resources

Fiona O'Connor Content Writer

Content is arguably the most important element within your marketing strategy, yet marketers often grapple with constraints including limited budgets, tight timelines or insufficient skillsets. Many also lack support – […]

personalized content
4 Steps to Creating More Personalized Content for Technology Buyers

Fiona O'Connor Content Writer

B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Senior Director, Corporate Communications

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