purchase intent data in APAC
3 Ways Intent Data is Helping APAC B2B Sales Reps Adjust in Today’s Market

David Lane Director of Customer Success, APAC

As we all continue to get used to the ‘new normal’ in our personal lives, many of us also need to adjust the approach we take in our professional lives.  […]

Business people reviewing paperwork in meeting
3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans

Byrony Seifert VP of Marketing and Product Delivery, EMEA

In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build […]

localized content
Why Global Marketers Must Budget for Localized Content

Byrony Seifert VP of Marketing and Product Delivery, EMEA

If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical […]

APAC digital marketing
The State of APAC IT Digital Marketing

Jon Panker

I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]

China B2B technology marketing
B2B Technology Marketing and Media – Market Spotlight: China

Jon Panker

An interview with Shirley Xie – Country Manager, TechTarget China In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in countries […]

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Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm

Shamim Narayan Product Manager - APAC

Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]

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