Building a Better Global Demand Generation Strategy

global demand generation

A conversation with Mandeep Khera, Global Demand Generation and Channel Marketing Leader, Gigamon I recently had the chance to sit down with Mandeep Khera, VP of Demand Gen and Channel […]

3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans

In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build […]

Why Global Marketers Must Budget for Localized Content

localized content

If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical […]

Why Marketers Must Develop In-Language Content for France (and Other European Regions)

in-language content strategy in France

Wait, the world isn’t fluent in English?  The nerve! Bonjour! Je m’appelle Byrony. Je suis Américaine. J’habite à Londres. 30 hours of French class this past couple of weeks and […]

3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits

global technology marketing challenges

We may be on the other side of the world, but we’re all in the same boat. That was my biggest take-away from this year’s annual ROI Summit series in […]

Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

dimension data

Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]

The 10 Biggest B2B Technology Marketing Mistakes to Avoid

10 biggest technology mistakes to avoid - featured

There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]

2015 Global Content Marketing Checklist: Are You Localizing?

localization

As you plan your content marketing efforts for 2015, there are a number of things to consider when it comes to development and distribution of your content within specific global […]

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