I’m LOB and I Admit It, I Need IT

LOB and IT

Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made.  One of the bigger shifts […]

From the Horse’s Mouth: CIOs Share Advice for Marketers at TechTarget’s London ROI Summit

CIO insight

Later this month, on October 29th, we’re hosting the 40th TechTarget Worldwide ROI Summit at our home headquarters in Newton, MA. The Boston Summit is our final event of 2015, […]

Flape, Floud, Nomophobia and Other New Technology Terms Marketers Should Know

technology terms

One of the many challenges that technology marketers continue to face is the dizzying amount of new technology terms, acronyms and phrases that seem to enter our vocabulary every day. […]

The 10 Biggest B2B Technology Marketing Mistakes to Avoid

10 biggest technology mistakes to avoid - featured

There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]

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