Courtney Kay

VP of Field Marketing

content diversity
Diversity – Your Content Needs It Too

Courtney Kay VP of Field Marketing

2/3s of B2B buyers are more reliant on content to help them make a purchase than they were even just a year ago – just as the availability of content has […]

LOB and IT
I’m LOB and I Admit It, I Need IT

Courtney Kay VP of Field Marketing

Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made.  One of the bigger shifts […]

lead definition cost
What’s Your Lead Definition Costing You?

Courtney Kay VP of Field Marketing

Confession: What keeps me up at night as a marketer is the fact that sales can and will sell without us (aka marketing). Maybe not as much… maybe not as […]

milennial
For the love of the… Millennial?! Part 2

Courtney Kay VP of Field Marketing

Did you know by 2030 Millennials will outnumber Boomers by 20 million? They already represent just under half of the folks researching our products (AdAge). I’ve been doing a fair […]

email marketing
How to Increase Email Marketing Response by 108%

Courtney Kay VP of Field Marketing

Priority Engine is a product we announced in January that essentially opens our massive database of IT buyers (along with their solution interests and vendor activity) to your database. Why […]

milennial
For the love of the… Millennial?! Part 1

Courtney Kay VP of Field Marketing

In 2015 Millennials will become the largest living generation. As a B2B marketer, why should you care? Because millennials now make up almost half of the audience researching B2B purchases, […]

antique marketing funnel
This is Not Your Grandfather’s Marketing Funnel [Video]

Courtney Kay VP of Field Marketing

The notion of the marketing and sales funnel has been around for close to a century. While some have implied that the funnel is an antiquated metaphor for today’s marketer, […]

event marketing rules
Event Marketing: 4 Rules of Engagement Every Marketer Should Know

Courtney Kay VP of Field Marketing

Events are content too you know… You spend countless hours scoping venues, scrutinizing over your directional signage, arranging for a gift that will make you the Oscar gift bag of […]

11 reasons tech marketers are thankful they aren't in technology sales
11 Reasons I’m Thankful That I’m Not in Sales

Courtney Kay VP of Field Marketing

After a satisfying Thanksgiving meal and the benefit of a few days off to reflect, I thought I’d talk about something I’m thankful for this year. I am thankful that […]

marketing sales handoff
How Do You Bridge the Marketing-Sales Gap? Advocates!

Courtney Kay VP of Field Marketing

The marketing and sales lead handoff is a topic we’ve been talking about for a long time. While the right way to do it and what it entails continue to […]