Customer Engagement Archives

MONOPOLY – The Marketer’s Edition

Posted on November 24, 2015 at 1:25 pm.

The holidays are right around the corner and for me and my family that means gatherings of relatives and friends; lots of food and drink; and lots of games—both sport […]

The 10 Biggest B2B Technology Marketing Mistakes to Avoid

Posted on February 5, 2015 at 3:30 pm.

Written by Garrett Mann

10 biggest technology mistakes to avoid - featured

There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]

How to Talk so Sales Wants to Listen… and Learn

Posted on February 3, 2015 at 3:06 pm.

Written by Sandra Nangeroni

sales and marketing communication - listen

I recently came across a Ted Talks video by Julian Treasure, a top-rated international speaker on “How to talk so people want to listen” . It got me thinking about […]

Smarter Sales and Marketing: 2014 Success Hacks for 2015 Action

Posted on January 20, 2015 at 2:04 pm.

Written by Lisa Dennis

smarter sales and marketing succesful hacks

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders […]

Redefining Marketing and Sales Engagement

Posted on January 19, 2015 at 5:34 pm.

Written by Garrett Mann

Depending on which marketer you talk to, when it comes to engaging B2B and technology buyers during the buy cycle, they will quote 1 of 4 stats: Buyers […]