MONOPOLY – The Marketer’s Edition

market presence

The holidays are right around the corner and for me and my family that means gatherings of relatives and friends; lots of food and drink; and lots of games—both sport […]

The 10 Biggest B2B Technology Marketing Mistakes to Avoid

10 biggest technology mistakes to avoid - featured

There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]

How to Talk so Sales Wants to Listen… and Learn

sales and marketing communication - listen

I recently came across a Ted Talks video by Julian Treasure, a top-rated international speaker on   “How to talk so people want to listen” .  It got me thinking about […]

Smarter Sales and Marketing: 2014 Success Hacks for 2015 Action

smarter sales and marketing succesful hacks

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders […]

Redefining Marketing and Sales Engagement

sales engagement handshake

Depending on which marketer you talk to, when it comes to engaging B2B and technology buyers during the buy cycle, they will quote 1 of 4 stats:     Buyers […]

Event Marketing: 4 Rules of Engagement Every Marketer Should Know

event marketing rules

Events are content too you know… You spend countless hours scoping venues, scrutinizing over your directional signage, arranging for a gift that will make you the Oscar gift bag of […]

Tech Marketer Talks: How CommVault is Driving ROI with Data-Driven Marketing

We recently sat down with a few members of CommVault’s Marketing team at our Boston ROI Summit to discuss how they’re utilizing TechTarget to drive ROI through data-driven marketing. We […]

5 Reasons Why Late Stage Leads are Only a Small Piece of the Puzzle

late stage leads small piece of puzzle

All of you technology marketers have undoubtedly heard from your sales counterparts countless times that they want more late stage leads who are “ready to buy”. This sounds great on paper – […]

The Need for a More Intelligence-Driven Sales Approach [Infographic]

To stand out from the competition, and close more deals, sales must become more intelligence-driven With a large quantity of information on solutions and vendors readily available to them, technology buyers […]