Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click

inside sales

I’ve written before about the iconic “sell me this pen” scene in The Wolf of Wall Street. While the scene ends with a joke, the real Jordan Belfort once said […]

Serving Up an Ace: How Real Intent Gives Sales a Decisive Advantage

real intent data

The US Open is here. While I enjoy the unfolding drama of long rallies, unforced errors, and incredible winners, sometimes I like to see the pure power of the ultimate […]

Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X

sales intent data

In every cold call you have about 10 seconds to make an impression. Here’s how to dramatically increase your chances of success. The head of inside sales at a security […]

Tech Marketer Talks: Leveraging Activity Intelligence for more effective sales follow-up – Europa UK

tech marketer talks europa logo

Alan Haley is CEO of Europa Communications, a 21 year-old international market development agency focused on providing international demand generation and channel support services to technology vendors. Some of Europa […]

The Power of Data in Marketing – Takeaways from TechTarget’s San Francisco #ROISummit

power of data

Last Thurs. March 19th,  over 100 senior technology marketers converged at TechTarget’s San Francisco ROI Summit in San Mateo for an interactive event filled with market trends, best practices, actionable […]

6 Must-Have Data Requirements to Find Your Next Deal {Infographic}

As technology marketing and sales has evolved, there has been a seismic shift in how buyers buyers evaluate vendors and make IT purchase decisions. To keep pace, marketers have begun […]

This is Not Your Grandfather’s Marketing Funnel [Video]

antique marketing funnel

The notion of the marketing and sales funnel has been around for close to a century. While some have implied that the funnel is an antiquated metaphor for today’s marketer, […]

How to Talk so Sales Wants to Listen… and Learn

sales and marketing communication - listen

I recently came across a Ted Talks video by Julian Treasure, a top-rated international speaker on   “How to talk so people want to listen” .  It got me thinking about […]

It’s Time to Ditch the Phone Book Approach to Sales and Marketing

Most well-intentioned B2B technology marketers put the best interests of their customers ahead of everything else.  These customer-centric marketers spend an extraordinary amount of time, effort and resources to better […]