Michael Box

Michael Box

Content Creator

observed intent
How to Make the Grab Like a World Cup Keeper—The Predictive Value-Add of Real Behavioral Intent

Michael Box Content Creator

In the highest-scoring final since 1966, France have beaten Croatia 4 goals to 2. Luckily the final did not end in a dreaded penalty shootout, which can be a cruel […]

b2b branding psychology
Thinking Fast and Slow: The Psychology that Fuels B2B Branding

Michael Box Content Creator

We’re not as rational as we think we are. B2C marketers have long understood this—desire sells, whereas a list of product features doesn’t. And the fact is that despite all […]

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