Michael Box

Michael Box

Content Creator

observed intent
How to Make the Grab Like a Goalkeeper—The Predictive Value-Add of Real Behavioral Intent

Michael Box Content Creator

Since most penalty kicks (75%) in soccer are converted, all the pressure is on the kicker to score. And for the best goalkeepers, it’s a moment to gain real competitive […]

b2b digital advertising
Thinking Fast and Slow: The Psychology that Fuels B2B Digital Advertising

Michael Box Content Creator

We’re not as rational as we think we are. B2C marketers have long understood this—desire sells, whereas a list of product features doesn’t. And the fact is that despite all […]

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