How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication

An interview with successful technology marketing innovator, Miles Krone, Demand Generation Manager at WhiteHat Security WhiteHat Security is a leader in application security, enabling businesses to protect critical data, ensure […]

How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand

An interview with successful technology marketing innovator, Chris Massey, Director of Marketing at Involta Involta helps organizations plan, manage and execute hybrid IT strategies using a broad range of services […]

Award-Winning Content Delivers Better Purchase Intent

content drives real purchase intent

This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]

6 Peer-Driven Tips for Improving Marketing & Sales Performance with TechTarget Priority Engine

Real Insights from Sales and Marketing Peers Sales and marketing professionals from the San Francisco Bay Area recently gathered at the Adobe offices in San Jose for the latest roundtable […]

How Real Intent Data Provides a True “Lyft” for B2B Marketers

Why Real Intent Data Is the Uber for B2B Marketing

Ridesharing apps like UberTM and LyftTM have been a revelation for both riders and drivers. For riders, tap a button and get a ride. For drivers, it’s a source of […]

Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click

inside sales

I’ve written before about the iconic “sell me this pen” scene in The Wolf of Wall Street. While the scene ends with a joke, the real Jordan Belfort once said […]

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