Award-Winning Content Delivers Better Purchase Intent

content drives real purchase intent

This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]

6 Peer-Driven Tips for Improving Marketing & Sales Performance with TechTarget Priority Engine

Real Insights from Sales and Marketing Peers Sales and marketing professionals from the San Francisco Bay Area recently gathered at the Adobe offices in San Jose for the latest roundtable […]

How Real Intent Data Provides a True “Lyft” for B2B Marketers

Why Real Intent Data Is the Uber for B2B Marketing

Ridesharing apps like UberTM and LyftTM have been a revelation for both riders and drivers. For riders, tap a button and get a ride. For drivers, it’s a source of […]

Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click

inside sales

I’ve written before about the iconic “sell me this pen” scene in The Wolf of Wall Street. While the scene ends with a joke, the real Jordan Belfort once said […]

3 Ways to Achieve Greater Marketing “Returns” with Real Purchase Intent

marketing returns

What B2B Marketers Can Learn From the Best Returners in Tennis After a couple of careful bounces of the ball and a moment of hushed tension, the tennis serve initiates […]

5 Key Use Cases for Purchase Intent: Learnings from TechTarget’s Austin Priority Engine User Group

Priority Engine User Group Austin

This week I was in Austin TX, hosting another roundtable for users of Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. This event was graciously hosted by our friends at […]

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