Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click

inside sales

I’ve written before about the iconic “sell me this pen” scene in The Wolf of Wall Street. While the scene ends with a joke, the real Jordan Belfort once said […]

3 Ways to Achieve Greater Marketing “Returns” with Real Purchase Intent

marketing returns

What B2B Marketers Can Learn From the Best Returners in Tennis After a couple of careful bounces of the ball and a moment of hushed tension, the tennis serve initiates […]

5 Key Use Cases for Purchase Intent: Learnings from TechTarget’s Austin Priority Engine User Group

Priority Engine User Group Austin

This week I was in Austin TX, hosting another roundtable for users of Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. This event was graciously hosted by our friends at […]

5 Ways to Get More Value from Your Purchase Intent Tool

This week, TechTarget hosted a virtual Priority Engine user group. In this event, more than 20 customers discussed how they are using Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. […]

How to Make the Grab Like a Goalkeeper—The Predictive Value-Add of Real Behavioral Intent

observed intent

Since most penalty kicks (75%) in soccer are converted, all the pressure is on the kicker to score. And for the best goalkeepers, it’s a moment to gain real competitive […]

“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group

intent data

With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]