Two weeks have passed since our first Priority Engine User Group meeting in London, and we’ve just calmed down enough to write about it. Our users were generous with their […]
Aggressive tech marketers know they could drive faster growth through more effective segment marketing, if they just had a critical mass of decent data for the segment. New market segment opportunity […]
Every marketing and sales team has the same challenge, right? We need to know the right account, the right people in the account and the right time to turn all […]
Our most successful B2B tech marketer clients build their relationships with sales with regular, value-focused communication. These marketing teams clearly answer the question of: “How can we demonstrate impact to […]
I am by no means an avid fisherman but what I do know is that how far you cast is not as important as where you throw the lure. The better […]
According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]
A few months back I had a senior marketer at one of the largest tech vendors tell me he considers leads generated from companies like TechTarget as early stage, awareness […]
At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]
The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]
As the saying goes, when it rains it pours! Although, when you’ve got the inside track on a deal, you know exactly what the weather forecast looks like. As you’ve […]
