How Genesys Enhances ABM with Real Purchase Intent from Priority Engine

Challenge: Genesys was using a lot of first party data to fuel its ABM campaigns and programs, but had limited ability to expand the success and scope of their efforts […]
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×Challenge: Genesys was using a lot of first party data to fuel its ABM campaigns and programs, but had limited ability to expand the success and scope of their efforts […]
As marketers, we live in two worlds. We need to both envision the future and deliver all along the way to it. Over the last several years, these competing viewpoints […]
It’s hard to argue against the promises of account-based marketing (ABM). Focusing your marketing efforts on ideal accounts that are actively in the market for your products and services seems […]
I’m a sales guy—and I love what’s going on right now in marketing. You call it ABM. I call it the right way for sales and marketing to work together […]
Last week, we hosted our first Boston-area Priority Engine User Group of 2019. At our user group events, customers are invited to share their experiences and learn from one another […]
Inside sales has become a critical component of B2B sales. According to recent research, sales development teams now deliver the largest portion of the sales pipeline (38%). Despite the growing […]
Account-based marketing was big in 2018. And because so many B2B tech companies are driving more and more revenue with ABM, it’s likely going to be much bigger in 2019. […]
In the most recent Priority Engine user group, customers talked about how they use Priority Engine strategically, how it fits into their MarTech stack tactically, and the results they see. […]
In our most recent quarterly peer roundtable in Europe, Priority Engine™ users once again shared their approaches to using intent data to fuel their marketing and sales goals. To a […]
I recently attended an excellent breakfast event—hosted by Engagio and RollWorks and featuring TOPO Senior Analyst Eric Wittlake—which provided simple ABM tips, best practices, and real-world examples. This blog outlines […]