Written by John Steinert
As marketers, we live in two worlds. We need to both envision the future and deliver all along the way to it. Over the last several years, these competing viewpoints […]
Written by Garrett Mann
It’s hard to argue against the promises of account-based marketing (ABM). Focusing your marketing efforts on ideal accounts that are actively in the market for your products and services seems […]
Written by Steve Niemiec
I’m a sales guy—and I love what’s going on right now in marketing. You call it ABM. I call it the right way for sales and marketing to work together […]
Written by Abby Gilmore Grant
Last week, we hosted our first Boston-area Priority Engine User Group of 2019. At our user group events, customers are invited to share their experiences and learn from one another […]
Written by Michael Box
Inside sales has become a critical component of B2B sales. According to recent research, sales development teams now deliver the largest portion of the sales pipeline (38%). Despite the growing […]
Written by Amanda Roser
Account-based marketing was big in 2018. And because so many B2B tech companies are driving more and more revenue with ABM, it’s likely going to be much bigger in 2019. […]
Written by Ben Bradley
In the most recent Priority Engine user group, customers talked about how they use Priority Engine strategically, how it fits into their MarTech stack tactically, and the results they see. […]
Written by Voula Hantziantonakis
In our most recent quarterly peer roundtable in Europe, Priority Engine™ users once again shared their approaches to using intent data to fuel their marketing and sales goals. To a […]
I recently attended an excellent breakfast event—hosted by Engagio and RollWorks and featuring TOPO Senior Analyst Eric Wittlake—which provided simple ABM tips, best practices, and real-world examples. This blog outlines […]
It seems that wherever you look, you will run into the latest business buzzword—storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen […]
