Keeping Up with Evolving B2B Demand Gen Thinking and Practice

demand generation strategies

The thinking around B2B demand gen strategy is rapidly evolving. Until recently, demand gen organizations were laser-focused on lead volumes – how to identify, convert and qualify them. The thinking […]

A Foundation for Better Alliance and Channel Partnerships

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Success of any go-to-market partnership or alliance depends on a shared belief that, together, these two companies can be more impactful in the market than each could on its own. […]

How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine

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Challenge: Red Hat needed a way to more effectively target strategic accounts and generate more qualified, in-market leads and pipeline. Solution: Red Hat used TechTarget’s Priority Engine intent data platform […]

The Importance of Audiences (and Their Data) in Supporting B2B Outcomes

audience-centric data

In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]

What is Real Purchase Intent Data and Where Does it Come From?

real purchase intent data

More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s  landscape chart!). A big one […]

Building a Better Global Demand Generation Strategy

global demand generation

A conversation with Mandeep Khera, Global Demand Generation and Channel Marketing Leader, Gigamon I recently had the chance to sit down with Mandeep Khera, VP of Demand Gen and Channel […]

How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales

using priority engine Rich Contacts

An interview with successful technology sales and marketing innovator, Simon Watson, Managing Director and Founder of Rich Contacts Rich Contacts is a B2B sales agency providing a wide range of […]

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication

WhiteHat-Blog

An interview with successful technology marketing innovator, Miles Krone, Demand Generation Manager at WhiteHat Security WhiteHat Security is a leader in application security, enabling businesses to protect critical data, ensure […]

How Citrix Uses Priority Engine to Increase Pipeline and Enhance Their Data Warehouse

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An interview with successful technology sales and marketing innovator, Barry Magee, Director of Business Intelligence at Citrix Citrix allows secure remote working on any device from any location across a […]

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