3 Ways You’re Sabotaging Your Marketing Efforts

Did you know: technology marketing budgets are set to increase by 3.5 percent this year. Hopefully you have the good fortune of increasing your own budget this year. If so, try […]

Tech Marketer Talks: Harley Lehmann, Cisco Systems

harley lehmann Tech marketer talks - marketing and sales alignment

Harley Lehmann is the Global Demand Centre Head of EMEA Demand Planning for Cisco Systems and is focused daily on delivering best in class marketing services for Cisco field marketing and […]

Tech Marketer Talks: Geeta Sachdev – CMO, VMTurbo

Geeta Sachdev is the Chief Marketing Officer for VMTurbo. With over 20 years of global marketing experience, Geeta has been a pioneer bringing the sales and marketing high velocity model […]

Tech Marketer Talks: Susan Hass, VCE

susan hass VCE

Susan Hass directs branding, corporate events, and web properties at VCE, the market leader in converged infrastructure and one of the fastest growing cloud infrastructure companies today. As Senior Director […]

Why the Modern Sales and Marketing Funnel is Like a Pinball Machine

Remember when marketing used to be easy? Let’s talk about the famous lead-to-cash funnel that we all grew up with: What a wonderful metaphor. Makes total sense right? Prospects start at […]

How to Create 14 Pieces of Content from a Single Idea

Russian Doll content example

Content Marketing – Building Your Content Arsenal 8 months ago, TechTarget released its latest edition of its annual Media Consumption research report and uncovered numerous findings related to the research, […]

Here Are 3 Reasons IT Pros Will (or Won’t) Attend Your Next Big Event

event image

A colleague and I recently reminisced about events in the 1990s, and one conference in particular we’d attended when we were both working for the same technology company. The prime […]

The ROI Summit Takes a Tour Through Europe

After making a stop in Austin, flying across the Pacific to Tokyo, then visiting The Bay Area, the 2014 ROI Summit is now ready to take on Europe with events in […]

4 Reasons Why Your Marketing Plans Shouldn’t Take a Summer Vacation

Summer Marketing plans

Taking on the Myth of the Summer Marketing Slowdown Now that the sun is hanging around longer and the weather is starting to get warmer, we are all starting to […]

Why Technology Marketers Should Stop Ignoring IT Staff Leads

dont ignore IT staff

In the spirit of Jeopardy celebrating its 50th birthday, I thought I would start this blog off using a format similar to Final Jeopardy.  Answer: Job titles of leads most […]

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