B2B Content Creation: 5 Tips for Technology Companies

B2B content creation

As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]

How a Culture of Innovation Pays Off

Lots of companies claim to embody a culture of innovation but very few have the track record to back it up. It’s easy to plant the flag of innovation at […]

The Role of Context in Content

Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]

3 Questions Marketers Should Ask the Next Graphic Designer They Interview

graphic designer

Every time I’ve been hired to work in a technology company, I’ve been interviewed and hired by a marketer and not by another graphic designer. If you are a marketer, […]

I’m Not Just a Graphic Designer – I’m a Marketer Too

graphic design and marketing too

One of the proud moments of my career happened when I was working overseas at an ad agency. One of our clients was a large natural gas distributor, which had […]

Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

11 Reasons I’m Thankful That I’m Not in Sales

11 reasons tech marketers are thankful they aren't in technology sales

After a satisfying Thanksgiving meal and the benefit of a few days off to reflect, I thought I’d talk about something I’m thankful for this year. I am thankful that […]

International Marketing: What Technology Marketers Can Learn from the NFL

While the NFL is under the microscope for numerous items that they wish they could hide from, there is one recent action they took that should be served as a […]

One 3-Hour Event to Fuel Your Marketing Strategies for the Next 4 Quarters

TechTarget Boston ROI Summit

Boston-area technology marketers and sales reps: These are the most important 3 hours you will spend getting ready for the next year Join us for our annual Boston ROI Summit and […]