Peter Ross

VP, Corporate Marketing

technology terms
Flape, Floud, Nomophobia and Other New Technology Terms Marketers Should Know

Peter Ross VP, Corporate Marketing

One of the many challenges that technology marketers continue to face is the dizzying amount of new technology terms, acronyms and phrases that seem to enter our vocabulary every day. […]

marketing and sales alignment
5 Ways Marketing and Sales Can Get Started on the Right Foot

Peter Ross VP, Corporate Marketing

The end of every June at TechTarget marks the initiation of a brand new sales team that has just completed a comprehensive sales training and on-boarding program (i.e. sales boot camp). […]

How a Culture of Innovation Pays Off

Peter Ross VP, Corporate Marketing

Lots of companies claim to embody a culture of innovation but very few have the track record to back it up. It’s easy to plant the flag of innovation at […]

ROI Summit Austin
Ten Reasons to Attend the TechTarget #ROISummit in Austin, TX

Peter Ross VP, Corporate Marketing

Texas Technology Marketers Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide.  Our next stop will be in the Lone Star […]

content amnesty program
Content Amnesty: Coming Clean About Your Content – No Questions Asked

Peter Ross VP, Corporate Marketing

Marketers spend an endless amount of time and energy refining their creative briefs, testing messaging, producing world-class PowerPoint presentations complemented by perfectly edited white papers and compelling landing pages, all […]

#ROISummit featured image
Top Ten Reasons to Attend a TechTarget #ROISummit Near You

Peter Ross VP, Corporate Marketing

Tech Marketers Worldwide Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide.  Our free TechTarget Worldwide ROI Summit series debuts in […]

It’s Time to Ditch the Phone Book Approach to Sales and Marketing

Peter Ross VP, Corporate Marketing

Most well-intentioned B2B technology marketers put the best interests of their customers ahead of everything else.  These customer-centric marketers spend an extraordinary amount of time, effort and resources to better […]

Are You More Social Than a 3rd Grader?

Peter Ross VP, Corporate Marketing

Giving new meaning to the subject of “Social Studies” Any B2B marketers interested in peeking around the corner to see the future of social media don’t have to look much further than […]

marketing data is a marketer's best friend
Data is a Marketer’s Best Friend

Peter Ross VP, Corporate Marketing

Long gone are the days that marketers could come up with nifty ad campaigns with no regard for the results they delivered. The ever-changing landscape of digital marketing has put […]

TechTarget Boston ROI Summit
One 3-Hour Event to Fuel Your Marketing Strategies for the Next 4 Quarters

Peter Ross VP, Corporate Marketing

Boston-area technology marketers and sales reps: These are the most important 3 hours you will spend getting ready for the next year Join us for our annual Boston ROI Summit and […]