Chris Rudnick

Marketing Manager

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Chris Rudnick Marketing Manager

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]

Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Chris Rudnick Marketing Manager

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

The Need for a More Intelligence-Driven Sales Approach [Infographic]

Chris Rudnick Marketing Manager

To stand out from the competition, and close more deals, sales must become more intelligence-driven With a large quantity of information on solutions and vendors readily available to them, technology buyers […]

International Marketing: What Technology Marketers Can Learn from the NFL

Chris Rudnick Marketing Manager

While the NFL is under the microscope for numerous items that they wish they could hide from, there is one recent action they took that should be served as a […]

Russian Doll content example
How to Create 14 Pieces of Content from a Single Idea

Chris Rudnick Marketing Manager

Content Marketing – Building Your Content Arsenal 8 months ago, TechTarget released its latest edition of its annual Media Consumption research report and uncovered numerous findings related to the research, […]

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Rethinking Customer Engagement – Continued…

Chris Rudnick Marketing Manager

Earlier this year, my colleague Peter Ross posted a blog about how marketers must bring an increased focus on customer engagement based on the premise that customers are more empowered […]

The ROI Summit Takes a Tour Through Europe

Chris Rudnick Marketing Manager

After making a stop in Austin, flying across the Pacific to Tokyo, then visiting The Bay Area, the 2014 ROI Summit is now ready to take on Europe with events in […]

Latin America
Latin America: The Land of Opportunity for Tech Marketers [Infographic]

Chris Rudnick Marketing Manager

Latin America is a market with unmatched engagement possibilities for technology marketers With a large amount of competition in the more established IT markets of Europe and North America, technology […]

2013-14 Media Consumption Report: 6 Findings in 6(ish) Minutes [Video]

Chris Rudnick Marketing Manager

Many of the posts on this blog have referenced our latest Media Consumption Report, Content essentials for technology buying teams worldwide, to emphasize the changes in technology buyer research and purchasing […]

Intelligence Driven Marketing
Intelligence Driven Marketing Returns to the Bay Area

Chris Rudnick Marketing Manager

Following successful events in Austin and Japan to kick-off 2014, the TechTarget ROI Summit world tour is in full swing. Since 2007, TechTarget has been hosting these summits for technology […]

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