Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

International Marketing: What Technology Marketers Can Learn from the NFL

While the NFL is under the microscope for numerous items that they wish they could hide from, there is one recent action they took that should be served as a […]

How to Create 14 Pieces of Content from a Single Idea

Russian Doll content example

Content Marketing – Building Your Content Arsenal 8 months ago, TechTarget released its latest edition of its annual Media Consumption research report and uncovered numerous findings related to the research, […]

When It Comes to Content, Bigger Isn’t Always Better

content length - bigger isnt better

Assessing Content Length in Marketing Efforts Lately it seems like everywhere I look the recurring theme seems to be bigger is better – whether it’s televisions, smartphone processors, or wholesale clubs. […]

2013-14 Media Consumption Report: 6 Findings in 6(ish) Minutes [Video]

Many of the posts on this blog have referenced our latest Media Consumption Report, Content essentials for technology buying teams worldwide, to emphasize the changes in technology buyer research and purchasing […]

Intelligence Driven Marketing Returns to the Bay Area

Intelligence Driven Marketing

Following successful events in Austin and Japan to kick-off 2014, the TechTarget ROI Summit world tour is in full swing. Since 2007, TechTarget has been hosting these summits for technology […]

Does your marketing speak the language of IT pros worldwide?

content translation and localization

Many resource constrained B2B marketers in North America grapple with the question of what’s the best strategy for translation and localization of their inventory of (English) content for international consumption. […]

Profiling leads: Don’t just look in the shopping cart, read the ingredients

I recall a discussion that took place in one of my MBA marketing courses about looking at the behaviors and characteristics of prospects to build a profile. The exercise that […]

New Strategies for Marketing to IT Pros across APAC

Over the last few years, the technology market in APAC has seen a significant shift in terms of how IT buyers conduct research and evaluate vendors in order to make […]

Do You YouTube?

More and more IT Pros watch online videos It wasn’t long ago YouTube was considered the video sharing service where you would only go to watch videos of skateboarding squirrels […]

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