The Story Arc: A Marketer’s Roadmap to Greater Impact

Story Arc

Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]

Content Everlasting: Making the Most of Your Best Content

Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]

TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer

content preferences

Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. […]

‘Go Green’ with Your Content Marketing

recycle content

Earth Day has just passed, and the big theme this year (and every year) was, of course, to recycle. And as I passed by sign after sign in my town […]

Why Marketers Need to be Down with OPP (Other People’s Platforms)

social platform publishing

Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers:  Other […]

3 Questions Your Marketing Content Must Answer in 2016

marketing content questions

2016. A new year (and a happy one to you!). Time to start fresh, look ahead, and keep those resolutions you’ve set (or at least attempt to). It’s funny how […]

To Gate or Not to Gate, That is the Question… for Content Marketers

gate content

In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]

How Culturally Aware is Your Content Marketing Strategy?

in-language content

If you’ve ever traveled abroad, you know how diverse cultures can be. Languages, social norms, currency, religion, fashion – everything varies from culture to culture. And your content marketing strategy […]

Diversity – Your Content Needs It Too

content diversity

2/3s of B2B buyers are more reliant on content to help them make a purchase than they were even just a year ago – just as the availability of content has […]

Why Technology Companies Should Conduct a Content Audit

content audit

The term “content audit” is used quite frequently in content marketing, and even on this blog. But what exactly is a content audit, and why do technology companies need one? […]

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