4 Steps to Creating More Personalized Content for Technology Buyers

personalized content

B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]

Creating Content to Engage Real Technology Buyers: 5 Common Challenges to Overcome

Content continues to be a top area of investment for B2B marketers. Furthermore, in light of the pandemic, 43% of marketers shared that content was the #1 area they planned […]

Leveraging Behavioral Insights to Reach Late Stage Buyers with the Right Content at the Right Time

late stage buyers

Sales and marketing teams know that one of the critical times to reach a prospect is when they’re close to making a buying decision. The challenge is not only identifying […]

B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content

As TechTarget’s SVP of Marketing and Product Operations, I’ve spent the last 13 years helping our customers generate millions of quality content marketing leads. I know all too well what […]

How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts

An interview with strategic marketing innovator Jennifer Reid, Director of Marketing, NA at Panda Security Panda Security is one of the most foremost companies in advanced cybersecurity solutions and services, […]

Award-Winning Content Delivers Better Purchase Intent

content drives real purchase intent

This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler

How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]

10 Brilliant SEO Tools, Plugins and Hacks You Need to Use Now

seo tools

On Thursday, May 31st, TechTarget hosted Dan Shure’s SEMNE talk “12 Ways to Use SEO Tools You’ve (Mostly) Never Seen Before” at our Newton, MA offices. We were excited to […]

The Importance of Storytelling in B2B Content Marketing

content marketing storytelling

What does a trip to Mars have to do with creating great content experiences? Imagine what a trip to Mars would be like: How would you get there? What would […]

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