Beyond Words: Why “Design-Forward” for Content Creation?

Among B2B content marketing teams, design is still far too often introduced in the last stages of the process. Instead of using a more collaborative approach, completed copy is basically […]

The Story Arc: A Marketer’s Roadmap to Greater Impact

Story Arc

Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]

Content Everlasting: Making the Most of Your Best Content

Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]

How to Create Meaningful Content Every Time: The Who, What, What

meaningful content

Why do you sink your sweat and tears into writing, editing and rewriting? In B2B, the job is to help others explore a new idea or solve a problem, right? […]

I’m No Expert … Yet: Tackling Difficult Topics as a Content Writer

As an early-career B2B content marketer and writer, I’ve spent many hours examining research reports, listening to expert panels, and generally staying on top on MarTech industry news. I’m constantly […]

Creating Valuable Content with Limited Resources

creating content

Content is arguably the most important element within your marketing strategy, yet marketers often grapple with constraints including limited budgets, tight timelines or insufficient skillsets. Many also lack support – […]

4 Steps to Creating More Personalized Content for Technology Buyers

personalized content

B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]

Creating Content to Engage Real Technology Buyers: 5 Common Challenges to Overcome

Content continues to be a top area of investment for B2B marketers. Furthermore, in light of the pandemic, 43% of marketers shared that content was the #1 area they planned […]

Leveraging Behavioral Insights to Reach Late Stage Buyers with the Right Content at the Right Time

late stage buyers

Sales and marketing teams know that one of the critical times to reach a prospect is when they’re close to making a buying decision. The challenge is not only identifying […]

B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content

As TechTarget’s SVP of Marketing and Product Operations, I’ve spent the last 13 years helping our customers generate millions of quality content marketing leads. I know all too well what […]

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