To Gate or Not to Gate, That is the Question… for Content Marketers

gate content

In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]

2016 Resolutions for B2B Marketers

new year's marketing resolutions

The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s […]

How Culturally Aware is Your Content Marketing Strategy?

in-language content

If you’ve ever traveled abroad, you know how diverse cultures can be. Languages, social norms, currency, religion, fashion – everything varies from culture to culture. And your content marketing strategy […]

Tech Marketer Talks: Creating Marketing-Driven Pipeline Through Content Syndication in EMEA – Ping Identity

tech marketer talks ping identity featured

Claudia Goeppel, Marketing Manager, EMEA Central, is responsible for strategic marketing planning, management, tactical execution, demand generation, brand awareness and measurement of marketing activities both direct and via the Ping […]

Diversity – Your Content Needs It Too

content diversity

2/3s of B2B buyers are more reliant on content to help them make a purchase than they were even just a year ago – just as the availability of content has […]

3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits

global technology marketing challenges

We may be on the other side of the world, but we’re all in the same boat. That was my biggest take-away from this year’s annual ROI Summit series in […]

Why Technology Companies Should Conduct a Content Audit

content audit

The term “content audit” is used quite frequently in content marketing, and even on this blog. But what exactly is a content audit, and why do technology companies need one? […]

Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

dimension data

Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension […]

There Are No Secrets to Great Marketing

It’s true – there are no secrets to great marketing.  Everything that we, as marketers, do is on public display (and if it’s not, is it really marketing at all?). […]

10 Ways to Improve Banner Performance

better banner performance

Banners get a bad rap. We constantly look for rationale as to why click-through rates (CTR) or conversions suffer: Too much/little frequency, not enough contextual targeting, etc. What we should […]

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