TechTarget – 20 Years Later: Great Content Is Still the Key

technology buying content

As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry […]

Award-Winning Content Delivers Better Purchase Intent

content drives real purchase intent

This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]

Why Quality Editorial Content Matters When Capturing Real Technology Purchase Intent

quality editorial content

Over the last couple of years we’ve witnessed an influx of insufficient quality content and a rise of generic uninformative news splashed across the web for the purpose of volume […]

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