4 Steps to Increasing Event ROI with Intent Data

B2B event marketing ROI

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But […]

Award-Winning Content Delivers Better Purchase Intent

content drives real purchase intent

This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]

How to Make the Grab Like a Goalkeeper—The Predictive Value-Add of Real Behavioral Intent

observed intent

Since most penalty kicks (75%) in soccer are converted, all the pressure is on the kicker to score. And for the best goalkeepers, it’s a moment to gain real competitive […]

Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X

sales intent data

In every cold call you have about 10 seconds to make an impression. Here’s how to dramatically increase your chances of success. The head of inside sales at a security […]

New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo

b2b purchase intent data

Recently, I came across this article from Marketo on how to assess the relevancy of third party B2B intent data. It provides a good rundown on B2B purchase intent data, […]

Contact Us
×Close