What is Real Purchase Intent Data and Where Does it Come From?

real purchase intent data

More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s  landscape chart!). A big one […]

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?

3rd party cookies

You’ve probably heard the news: Google is killing third-party cookies. This announcement, combined with regulations like GDPR and CCPA, has ushered in a transformational moment for the ad tech space. […]

AppNeta sees 50% month-over-month growth in Marketing Qualified Leads with Priority Engine

An interview with marketing innovator Amanda Bohne, Chief Marketing Officer at AppNeta AppNeta is a network performance monitoring solution that delivers deep, actionable, end-to-end network performance data from the end-user […]

4 Steps to Increasing Event ROI with Intent Data

B2B event marketing ROI

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But […]

Award-Winning Content Delivers Better Purchase Intent

content drives real purchase intent

This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]

How to Make the Grab Like a Goalkeeper—The Predictive Value-Add of Real Behavioral Intent

observed intent

Since most penalty kicks (75%) in soccer are converted, all the pressure is on the kicker to score. And for the best goalkeepers, it’s a moment to gain real competitive […]

Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X

sales intent data

In every cold call you have about 10 seconds to make an impression. Here’s how to dramatically increase your chances of success. The head of inside sales at a security […]

Contact Sales