behavioral data Archives

How Real Intent Data Provides a True “Lyft” for B2B Marketers

Posted on March 22, 2019 at 7:17 pm.

Why Real Intent Data Is the Uber for B2B Marketing

Ridesharing apps like UberTM and LyftTM have been a revelation for both riders and drivers. For riders, tap a button and get a ride. For drivers, it’s a source of […]

New Lessons on Lead Gen, ABM & GDPR from EMEA Priority Engine User Group

Posted on November 8, 2018 at 3:17 pm.

Written by Voula Hantziantonakis

In our most recent quarterly peer roundtable in Europe, Priority Engine™ users once again shared their approaches to using intent data to fuel their marketing and sales goals. To a […]

Behavioral Data is the Key to Nurturing, ABM and Sales Enablement Success – Paris Priority Engine User Group

Posted on April 19, 2018 at 7:31 pm.

Written by Claire Decommer

After hosting a number of sessions in the US, London and Munich, TechTarget hosted its first Priority Engine user group in Paris this past month. A panel of B2B technology […]

Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough

Posted on April 5, 2016 at 4:41 pm.

Written by Abby Gilmore Grant

Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]