How do Marketers Evaluate Intent Data? Go to the Source

data sources bottled

There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]

Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ

Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]

Observed Intelligence at the TechTarget ROI Summit in Austin

observed intelligence at autin summit

Earlier in the week I returned from our annual ROI Summit event in Austin, TX where we had the opportunity to present, interact and discuss marketing strategies with many local […]

Tech Marketer Talks: Raigan Irwin-McCabe, Insight

Tech Marketer Talks

Raigan Irwin-McCabe is the Marketing Manager of Campaigns at Insight and is a TechTarget customer. Insight has been running multi-faceted programs with TechTarget including custom content creation, custom events, and […]

Why marketing data is useless without intelligence

data vs. intelligence

Is data enough? If you are a technology marketer, you have no doubt heard that Big data is going to change your life. There is certainly a never-ending supply of […]

Contact Us
×Close