How do Marketers Evaluate Intent Data? Go to the Source

data sources bottled

There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]

3 Questions to Ask Before Starting a Retargeting Campaign

retargeting

Retargeting is obviously very popular, spend 5 min on Facebook and you are likely to see proof of this. If you prefer more quantitative data, according to AdRoll the number […]

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