The Real Deal: The Power of Purchase Intent Insight – TAKE 3

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As the saying goes, when it rains it pours! Although, when you’ve got the inside track on a deal, you know exactly what the weather forecast looks like. As you’ve […]

CSM: The Most Powerful Tool in Your Marketing Toolkit?

common sense marketing

I envy today’s enterprise technology marketers. It’s an incredibly fast-paced exciting time to be in this business. In contrast, when I was starting out, things moved a lot slower (at […]

Before You Leap, Understand the 4 Pillars of Intent-Based Marketing

4 pillars of intent-based marketing

Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]

The Real Deal: Proof of the Power of Purchase Intent Insight

purchase intent insight

Like you, I try to learn from my peers.  People succeeding at what I’m trying to do.  And one thing that really helps me is a meaty set of facts:  […]

Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm

Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]

How do Marketers Evaluate Intent Data? Go to the Source

data sources bottled

There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]

What is True Intent Data?

what is true intent data

Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports […]

Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough

lead scoring

Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]

Why Purchase Intent Data Outpaces Demographics for Smart Marketers

purchase intent data outpaces demographics

Consumption is intentional; with a little bit of circumstance and serendipity thrown in. But without intention, there is nothing creating forward movement. As marketers, this is something that needs to […]

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