CSM: The Most Powerful Tool in Your Marketing Toolkit?

common sense marketing

I envy today’s enterprise technology marketers. It’s an incredibly fast-paced exciting time to be in this business. In contrast, when I was starting out, things moved a lot slower (at […]

Tales from Modern Marketers

modern marketers

This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]

How B2B Companies are Leaving Money on the Table

The B2B revenue generation process is at an inflection point, but many executives haven’t gotten the news. Marketing has undergone a fundamental transformation in the past decade or so. Advanced […]

Tech Marketer Talks: Nick Panayi, CSC – Part 2

Tech Marketer Talks marketing technology

Nick Panayi is the Director of Global Brand & Digital Marketing at CSC.  His areas of responsibility include global brand management, CSC.com, digital content management, marketing programs, marketing operations and marketing automation. […]

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