The Real Deal: The Power of Purchase Intent Insight – TAKE 2

intent insight

A couple of weeks ago, I shared this story about the power of real purchase intent. For those that didn’t have a chance to read it, Microsoft recently announced that […]

Tales from Modern Marketers

modern marketers

This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]

Rethinking Customer Engagement – Continued…

Chief Executive Officer

Earlier this year, my colleague Peter Ross posted a blog about how marketers must bring an increased focus on customer engagement based on the premise that customers are more empowered […]

How Can You Be a Technology Marketing Hero?

technology marketing hero

With 10+ years in this evolving industry, having seen a host of changes, I’m often reminded of the old days when we had limited insight into campaign success and feedback meetings […]

3 Tips for Technology Marketers to Get Started with A/B Testing

A/B testing

“Test. Optimize. Innovate.” Check! So while I can’t take credit for this catchy phrase, I can say that I was thrilled to be part of Optimizely’s first conference last week: […]

3 Steps for Marketers to Become True Data Detectives

data detective magnifying glass

I don’t know about you, but I cannot get enough of watching criminal detective programs – whether it is CSI, NCIS, Law & Order, or True Detective (thanks to the […]

Trend Watch: Real-Time Marketing

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Although not a new buzzword by any means, I have been hearing a lot about real-time marketing lately – mainly on the heels of the data analytics and intelligence boom […]

Using customer insight to make data-driven marketing decisions

Has the implementation of your marketing plan become routine—spending more on current programs if the marketing budget increases and pulling back as budgets tighten? Regardless of the size of your […]

On Marketing ROI: Your Right Brain Called, and it Misses You Terribly

Both sides of the brain are smart

If you have a job in marketing, chances are very good you are a right brainer, often making good decisions using experience and gut instinct as your guide. It couldn’t […]

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