PLG: The Rise of Buyer Self-Education and the Essential Role of Experts

buyer self-education

Product-led growth (PLG) models are driving greater buyer self-education and autonomy in conducting technology purchasing research than in previous years. PLG encourages buyers to explore and evaluate solutions independently through […]

A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

GenAI tips

Almost overnight, artificial intelligence has jumped out of the pages of science fiction and into our business reality. Though not exactly like Data of Star Trek fame or the walking, […]

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

GenAI 101

Generative AI (GenAI) is an exciting topic that’s created a lot of buzz across the IT landscape. Despite all the chatter, and that GenAI is not completely new, most businesses […]

The Value of Independent Third-Party Content

Diverse buying team

Independent, third-party authored content is the #1 most valued content by tech buyers, TechTarget and Enterprise Strategy Group’s 2024 Media Consumption Study reveals. Additionally, 87% of buyers say that credible, […]

3 Ways to Use Intent Data to Improve ABM Outcomes

ABM outcomes

A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because […]

Intent 3.0: Using Intent Data for GTM Strategy

Intent 3.0

Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to […]

On the B2B Horizon: 2023 Priorities

2023 priorities

Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting […]

Anonymous Still Means Anonymous – Sales Needs More

NASA_Webb_Telescope_Image

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

CMOs and CROs: How to Really Turbocharge Your Go-to-Markets

turbocharge go-to-markets

Tech companies need to face facts. In the crowded tech marketplace, simply building a great product alone just isn’t going to be enough to ramp a business or a new […]

How to Thrive in a Cookieless World

3rd party cookies

It’s 2022. You’ve created compelling display ads for a valuable product, but you’re struggling to reach the audience that needs it. You can’t identify potential buyers in a sea of […]

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