Why I’m Staying the Course on our Digital Advertising Program

digital advertising

We’re now at almost a month of really being into this thing, so I’m focused intently on 2nd Qtr. forecast and re-assessing the annual plan at the same time.  In […]

Thinking Fast and Slow: The Psychology that Fuels B2B Digital Advertising

b2b digital advertising

We’re not as rational as we think we are. B2C marketers have long understood this—desire sells, whereas a list of product features doesn’t. And the fact is that despite all […]

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