The Importance of Audiences (and Their Data) in Supporting B2B Outcomes

audience-centric data

In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]

Why I’m Staying the Course on our Digital Advertising Program

digital advertising

We’re now at almost a month of really being into this thing, so I’m focused intently on 2nd Qtr. forecast and re-assessing the annual plan at the same time.  In […]

Why I Go to Marketo Nation Every Year

Marketo Nation

I’m Matt, a Marketo Certified Expert focused on campaign execution and ops here at TechTarget. I recently returned from Marketo Nation (now the Adobe Digital Experience Summit) in Las Vegas […]

How to Build a Winning MarTech Stack — Advice from the Creator of Dilbert

Martech

So your data platform is doing what it’s supposed to. Your marketing automation is keeping the lights on. But how do you move from a good MarTech stack to a […]

CSM: The Most Powerful Tool in Your Marketing Toolkit?

common sense marketing

I envy today’s enterprise technology marketers. It’s an incredibly fast-paced exciting time to be in this business. In contrast, when I was starting out, things moved a lot slower (at […]

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