Why I Go to Marketo Nation Every Year

Marketo Nation

I’m Matt, a Marketo Certified Expert focused on campaign execution and ops here at TechTarget. I recently returned from Marketo Nation (now the Adobe Digital Experience Summit) in Las Vegas […]

New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo

b2b purchase intent data

Recently, I came across this article from Marketo on how to assess the relevancy of third party B2B intent data. It provides a good rundown on B2B purchase intent data, […]

Trend Watch: Email marketing

Trend Watch: Email marketing

There is no shortage of new hot marketing trends, tactics, and buzzwords that B2B marketers have in their arsenal from Agile Marketing to Behavioral Targeting to Content Marketing. We could […]

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