audience segmentation Archives

Automation Without Intelligence is Just Not Smart

Posted on February 17, 2015 at 10:41 am.

The numbers are clear. Most marketers (nearly 70% of businesses) are using some type of Automation system. While there are many success metrics supporting the use of these systems (here […]

Audience Segmentation in Research-Based Content Marketing

Posted on January 6, 2015 at 2:46 pm.

Written by Cherry Taylor

Original research can fuel effective content marketing campaigns. B2B audiences, in particular, value original research because it offers that rare but high-impact form of persuasion: objective, independent, third-party, peer-based opinion. […]