Audience Segmentation in Research-Based Content Marketing

Original research can fuel effective content marketing campaigns. B2B audiences, in particular, value original research because it offers that rare but high-impact form of persuasion: objective, independent, third-party, peer-based opinion. […]

5 Steps to Creating an Effective Persona-Based Content Strategy

One of the biggest challenges marketers face today is leveraging successful persona-based content strategies. Marketers who can incorporate these strategies are more likely to see a lift in sales, and […]

Trend Watch: Human Marketing

human marketing

I know what you’re thinking. Did he just say Human Marketing? As opposed to what – Alien Marketing? All kidding aside, Enterprise technology marketers all work in an industry where […]

The What, Why, and Who of Content Marketing Software

content marketing software

EDITOR’S NOTE: This post is part of a series of posts from Jesse Noyes, Sr. Director of Content Marketing at Kapost who will be sharing his expertise around content marketing […]

4 things you want to know about how Senior IT Executives do research

If you’re building and/or executing a persona-based approach to your marketing (hint: by now, you should be) there’s little doubt that Executive IT has emerged as a target for your […]

Contact Us
×Close