Let Buyer Activity – Not Titles and Outdated Personas – Determine Who to Engage

behavioral targeting

In today’s data-driven world, technology marketers have more tools than ever at their disposal to help them identify their ideal prospect profiles. Yet many continue to perpetuate hierarchical notions of […]

Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments

persona-driven marketing

Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]

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