Abby Gilmore Grant

Abby Gilmore Grant

Director, Client Consulting

lead scoring
Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough

Abby Gilmore Grant Director, Client Consulting

Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]

content audit
Why Technology Companies Should Conduct a Content Audit

Abby Gilmore Grant Director, Client Consulting

The term “content audit” is used quite frequently in content marketing, and even on this blog. But what exactly is a content audit, and why do technology companies need one? […]

B2B content creation
B2B Content Creation: 5 Tips for Technology Companies

Abby Gilmore Grant Director, Client Consulting

As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]

B2B social media tips
Top 4 Social Media Tips for B2B Marketers

Abby Gilmore Grant Director, Client Consulting

We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing […]

Top 5 ROI Summit takeaways
Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit

Abby Gilmore Grant Director, Client Consulting

Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C.  Our first Summit in Research Triangle Park was one for the books, with a room […]

competitor content gap analysis
Where to Look for Competitor Content Gaps to Build up your Content Portfolio

Abby Gilmore Grant Director, Client Consulting

Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year […]

3 Ways You’re Sabotaging Your Marketing Efforts

Abby Gilmore Grant Director, Client Consulting

Did you know: technology marketing budgets are set to increase by 3.5 percent this year. Hopefully you have the good fortune of increasing your own budget this year. If so, try […]