April 26, 2018
Abby Gilmore Grant Director, Client Consulting
With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]
January 4, 2018
Abby Gilmore Grant Director, Client Consulting
2017 was quite the year for MarTech. From preparing for GDPR to implementing new tools and technologies in a landscape that has grown 40% since 2016, marketers have had their […]
October 20, 2017
Abby Gilmore Grant Director, Client Consulting
Takeaways from MarTech Boston 2017 Looking back at the recent MarTech conference at Hynes Convention Center in Boston, this blog showcases 3 key takeaways that stand out from the two-day […]
January 10, 2017
Abby Gilmore Grant Director, Client Consulting
With the shift to Account Based Marketing (ABM) being the priority for many B2B marketers, do buyer personas still matter? The short answer: yes, and this post will explain why. […]
April 5, 2016
Abby Gilmore Grant Director, Client Consulting
Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]
November 17, 2015
Abby Gilmore Grant Director, Client Consulting
The term “content audit” is used quite frequently in content marketing, and even on this blog. But what exactly is a content audit, and why do technology companies need one? […]
October 13, 2015
Abby Gilmore Grant Director, Client Consulting
As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]
August 3, 2015
Abby Gilmore Grant Director, Client Consulting
We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing […]
June 22, 2015
Abby Gilmore Grant Director, Client Consulting
Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C. Our first Summit in Research Triangle Park was one for the books, with a room […]
March 16, 2015
Abby Gilmore Grant Director, Client Consulting
Marketers are creating and sharing content more than ever before. In fact, 70 percent of B2B marketers say they are creating more content now than they were just a year […]
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