3 Ways to Grow Your Pipeline with Intent
In the most recent Priority Engine user group, customers talked about how they use Priority Engine strategically, how it fits into their MarTech stack tactically, and the results they see. […]
New Lessons on Lead Gen, ABM & GDPR from EMEA Priority Engine User Group
In our most recent quarterly peer roundtable in Europe, Priority Engine™ users once again shared their approaches to using intent data to fuel their marketing and sales goals. To a […]
ABM Made Simple—Key Findings from the Boston ABM Marketers Breakfast
I recently attended an excellent breakfast event—hosted by Engagio and RollWorks and featuring TOPO Senior Analyst Eric Wittlake—which provided simple ABM tips, best practices, and real-world examples. This blog outlines […]
3 Essential Questions to Answer Before Starting Any ABM Program
TechTarget has hundreds of customers who are executing and seeing success with ABM in various stages. In fact, our SaaS-based purchase intent data platform Priority Engine has already supported more […]
Watching Soccer: Thinking ABM
While watching a soccer game recently, I couldn’t help but think about account-based marketing. Really. How the best teams worked cohesively towards a common goal reminds me of how, at […]
“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group
With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]
Behavioral Data is the Key to Nurturing, ABM and Sales Enablement Success – Paris Priority Engine User Group
After hosting a number of sessions in the US, London and Munich, TechTarget hosted its first Priority Engine user group in Paris this past month. A panel of B2B technology […]
Marketing and Sales Alignment is the First Step to a More Agile ABM Program
Align Sales and Marketing for ABM Agility A crucial cornerstone when launching an ABM program is alignment. Before implementing ABM, successful marketing practitioners must make sure that they’re aligned with […]
Overcoming Key MarTech and ABM Challenges in 2018
2017 was quite the year for MarTech. From preparing for GDPR to implementing new tools and technologies in a landscape that has grown 40% since 2016, marketers have had their […]
Better ABM from Better Data: Using Data to Build a Propensity to Buy Model
This is Part 2 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 1 on Using Data to Develop Target […]
