Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data

AI vs. purchase intent

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

Real Purchase Intent Data

In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially […]

A Practitioner’s Brief on Intent Data

intent data

Whether you’ve already jumped in or haven’t yet started with intent data, 2022 is going to be a big year. To help you sort through the details, BrightTALK is hosting […]

Get the Most Out of Purchase Intent Data from the Start

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Based on the webinar: Delivering on The Promise of Intent: Applying Real Insights to Accelerate Marketing & Sales Results. The purchase intent data ecosystem is evolving quickly, with a growing […]

Looking Back on How Successful Technology Sales Reps Adapted During the Pandemic and Lessons for the Future

tech_sales_pandemic

The global pandemic presented technology vendors with both opportunities and challenges simultaneously. Face-to-face events, a major source of leads for most vendors, and valued by sales reps as a way […]

4 Steps to Creating More Personalized Content for Technology Buyers

personalized content

B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]

6 Considerations When Evaluating an Intent Data Source

intent data considerations

Whether you’re new to intent or have been experimenting with different sources for a while, our clients have found it helpful to evaluate potential additions to their stacks in terms […]

4 Steps to Increasing Event ROI with Intent Data

B2B event marketing ROI

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But […]

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