Get the Most Out of Purchase Intent Data from the Start

Based on the webinar: Delivering on The Promise of Intent: Applying Real Insights to Accelerate Marketing & Sales Results. The purchase intent data ecosystem is evolving quickly, with a growing […]

Looking Back on How Successful Technology Sales Reps Adapted During the Pandemic and Lessons for the Future

The global pandemic presented technology vendors with both opportunities and challenges simultaneously. Face-to-face events, a major source of leads for most vendors, and valued by sales reps as a way […]

4 Steps to Creating More Personalized Content for Technology Buyers

personalized content

B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]

6 Considerations When Evaluating an Intent Data Source

intent data considerations

Whether you’re new to intent or have been experimenting with different sources for a while, our clients have found it helpful to evaluate potential additions to their stacks in terms […]

4 Steps to Increasing Event ROI with Intent Data

B2B event marketing ROI

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But […]

“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group

intent data

With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]

CSM: The Most Powerful Tool in Your Marketing Toolkit?

common sense marketing

I envy today’s enterprise technology marketers. It’s an incredibly fast-paced exciting time to be in this business. In contrast, when I was starting out, things moved a lot slower (at […]

Before You Leap, Understand the 4 Pillars of Intent-Based Marketing

4 pillars of intent-based marketing

Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]

Tech Marketer Talks: [24]7.ai Harnesses Priority Engine Intent Data to Grow its Database and Deepen Engagement

Kevin Payne, former Vice President, Global Field Marketing and Michelle Wong, former Marketing Programs Manager are part of [24]7.ai’s Global Field Marketing team. The Global Field Marketing team is responsible […]

Is Your “Integrated” Strategy Actually Dis-Integrating Customer Experience?

Check any marketing textbook and it will tell you that a strategy is a carefully developed plan or method for achieving a goal. To me, it’s no comfort really that […]

Contact Sales