Is Your “Integrated” Strategy Actually Dis-Integrating Customer Experience?
Check any marketing textbook and it will tell you that a strategy is a carefully developed plan or method for achieving a goal. To me, it’s no comfort really that […]
Mind the Gaps 2 – For Better Customer Experience, Ditch Batch Marketing and Get Agile
Hope is not a strategy – Good customer experiences can’t come from Batch Marketing When we have to wait to compile the right data and analytics to know what to […]
Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company
Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now. At the same time, as […]
How do Marketers Evaluate Intent Data? Go to the Source
There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]
What is True Intent Data?
Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports […]
