In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]
As a marketer, I’m super excited about the potential AI and ML promise to help me understand data and take productive action on it. Our editorial team is making significant […]
As our Priority Engine platform has grown, we’ve started to host Priority Engine User Group events in multiple cities, so marketers can understand the use cases, successes and challenges their […]
Insight from marketing leaders at TechTarget’s London ROI Summit Data is an essential component to any MarTech infrastructure, and investment in good quality data is crucial to the pipeline value […]
As the CEO of a leading B2B marketing solutions provider, I see the world through the lens of our clients. Our clients are the best B2B tech marketers anywhere. The […]
Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]
Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements […]
There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]
The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s […]
Marketing is an incredibly broad, rapidly evolving discipline. Today’s marketing leaders must simultaneously be creative and quantitative, handling everything from visual brand identity to funnel analysis, and everything in between. […]
