Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group

actionable data

As our Priority Engine platform has grown, we’ve started to host Priority Engine User Group events in multiple cities, so marketers can understand the use cases, successes and challenges their […]

4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA

Quality data

Insight from marketing leaders at TechTarget’s London ROI Summit Data is an essential component to any MarTech infrastructure, and investment in good quality data is crucial to the pipeline value […]

Using Purchase Intent Insight to Enable Common Sense Marketing (CSM)

common sense marketing

As the CEO of a leading B2B marketing solutions provider, I see the world through the lens of our clients. Our clients are the best B2B tech marketers anywhere. The […]

Before You Leap, Understand the 4 Pillars of Intent-Based Marketing

4 pillars of intent-based marketing

Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]

A Sales Tool your Channel and Resellers Will Thank You for

qualified sales opportunities thank marketing and sales

Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements […]

How do Marketers Evaluate Intent Data? Go to the Source

data sources bottled

There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]

2016 Resolutions for B2B Marketers

new year's marketing resolutions

The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s […]

The Unlikely Place to Look for Marketing Leaders

product marketing

Marketing is an incredibly broad, rapidly evolving discipline. Today’s marketing leaders must simultaneously be creative and quantitative, handling everything from visual brand identity to funnel analysis, and everything in between. […]

11 Reasons You Can’t Miss the TechTarget #ROISummit in Raleigh-Durham, NC

Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 8 cities worldwide.  Our next stop will be in North Carolina’s Raleigh-Durham area – right in […]

Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ

Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]

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