Erin Colleran

Senior Client Consulting Manager

qualified sales opportunities thank marketing and sales
A Sales Tool your Channel and Resellers Will Thank You for

Erin Colleran Senior Client Consulting Manager

Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements […]

michael phelps thought leadership content
Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content

Erin Colleran Senior Client Consulting Manager

In my role at TechTarget, I evaluate a lot of client assets. I look at it for quality of content, proper length, call to actions as well as stage in […]

brand retargeting cocktail party
Brand Retargeting (at a Cocktail Party)

Erin Colleran Senior Client Consulting Manager

Next time you are at a cocktail party and you meet someone new, try this: speak to them for a while, then go back up to them an hour later and […]

Always On Strategy
Why Going Dark in Technology Marketing is Never in Fashion

Erin Colleran Senior Client Consulting Manager

In a past life, I worked in ad sales for a fashion magazine in New York City. With 12 issues, we sold all year round – however the spike that […]