A Sales Tool your Channel and Resellers Will Thank You for

qualified sales opportunities thank marketing and sales

Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements […]

5 Takeaways from TechTarget’s Austin #ROISummit

#ROISummit

Last Thursday, May 7th, we hosted our 35th TechTarget ROI Summit in Austin, TX. Over 80 of the area’s top tech marketers convened for a morning event chock-full of invaluable […]

It’s Time to Ditch the Phone Book Approach to Sales and Marketing

Most well-intentioned B2B technology marketers put the best interests of their customers ahead of everything else.  These customer-centric marketers spend an extraordinary amount of time, effort and resources to better […]

The Need for a More Intelligence-Driven Sales Approach [Infographic]

To stand out from the competition, and close more deals, sales must become more intelligence-driven With a large quantity of information on solutions and vendors readily available to them, technology buyers […]

Sales Intelligence – A revenue marketer’s secret weapon for 2014 (pt. 1)

sales intelligence

I’m convinced that 2014 is poised to be a seminal year for marketing and sales – and it will be particularly exciting as we see more and more developments in […]