How Sellers Can Provide a Better Customer Experience in the Current Business Environment

customer experience

Decision-making is never merely rational. Emotions play a big part in purchasing, even in B2B. Right now, it is more important than ever for sellers to recognize this. That is […]

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication

An interview with successful technology marketing innovator, Miles Krone, Demand Generation Manager at WhiteHat Security WhiteHat Security is a leader in application security, enabling businesses to protect critical data, ensure […]

6 Peer-Driven Tips for Improving Marketing & Sales Performance with TechTarget Priority Engine

Real Insights from Sales and Marketing Peers Sales and marketing professionals from the San Francisco Bay Area recently gathered at the Adobe offices in San Jose for the latest roundtable […]

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler

How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]

Best Practices to Help Sales Be More Productive Using Data

sales adoption of purchase intent data

This past week we hosted another insightful Priority Engine user group in Boston. In this discussion we had vendors representing a variety of technologies including HR software, Networking & Security […]

“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group

intent data

With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]

4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018

intent marketing ROI

How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]

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