Showcasing the Value of Intent within Your Organization: 2 Tips from TechTarget’s Bay Area Priority Engine User Group

showcasing the value of intent

This month we hosted our Bay Area Priority Engine™ user group in San Jose with marketers representing 10 companies ranging from new users to super-users. We wanted to give you […]

Serving Up an Ace: How Real Intent Gives Sales a Decisive Advantage

real intent data

The US Open is here. While I enjoy the unfolding drama of long rallies, unforced errors, and incredible winners, sometimes I like to see the pure power of the ultimate […]

What are the Business Implications of GDPR?

data management GDPR

For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]

The Real Deal: The Power of Purchase Intent Insight – TAKE 5

real purchase intent insight

As I have laid out in my previous posts on this subject, I have another new story to share about the power of purchase intent insight – this time relative to recent […]

5 Things to Keep in Mind for Any B2B Email Nurturing Campaign

email nurturing

According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]

The Rising Cost of Crude Data

You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]

3 Questions to Ask B2B Intent Data Providers

b2b purchase intent insight

The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]