Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments

persona-driven marketing

Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]

6 Considerations When Evaluating an Intent Data Source

intent data considerations

Whether you’re new to intent or have been experimenting with different sources for a while, our clients have found it helpful to evaluate potential additions to their stacks in terms […]

How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales

using priority engine Rich Contacts

An interview with successful technology sales and marketing innovator, Simon Watson, Managing Director and Founder of Rich Contacts Rich Contacts is a B2B sales agency providing a wide range of […]

How Unitrends Uses Priority Engine to Generate Better Leads and More Demand

An interview with successful technology sales innovator, Monica Fairbanks, Sales Development Manager at Unitrends Unitrends introduces backup appliances and cloud data protection that leverage cutting edge technology to automate manual […]

B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content

As TechTarget’s SVP of Marketing and Product Operations, I’ve spent the last 13 years helping our customers generate millions of quality content marketing leads. I know all too well what […]

How 128 Technology Increased Lead Generation by 20x with Priority Engine

An interview with successful technology sales and marketing innovator Kenny Dellovo, Lead Development Manager at 128 Technology 128 Technology’s innovative networking solution enables enterprises and service providers to build service-centric […]

3 Strategies for Improving Sales Adoption, Leveraging Data and Streamlining Management with TechTarget Priority Engine

priority engine user group roundtable

This past November, sales and marketing professionals within the Priority Engine community gathered at the Silver Peak offices in Santa Clara for a Priority Engine User Group Roundtable. Among the […]

When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance

inbound marketing

By now you’ve probably read the headlines and seen the stats from HubSpot and others about the virtues of inbound. There’s no denying that inbound marketing can be effective in […]

6 Peer-Driven Tips for Improving Marketing & Sales Performance with TechTarget Priority Engine

Real Insights from Sales and Marketing Peers Sales and marketing professionals from the San Francisco Bay Area recently gathered at the Adobe offices in San Jose for the latest roundtable […]

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