4 Steps to Creating More Personalized Content for Technology Buyers

personalized content

B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]

Three Tips for Tech Marketers to Increase Email Performance with IT Buyers

The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]

Prying Open the Black Box: Why Bidstream Data is Not a Sustainable Source of Intent

bidstream data

“Billions of signals…” Does this phrase sound familiar to you when it comes to intent providers? There’s been a proliferation of solutions offering intent data in recent years, most of […]

Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments

persona-driven marketing

Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]

6 Considerations When Evaluating an Intent Data Source

intent data considerations

Whether you’re new to intent or have been experimenting with different sources for a while, our clients have found it helpful to evaluate potential additions to their stacks in terms […]

How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales

using priority engine Rich Contacts

An interview with successful technology sales and marketing innovator, Simon Watson, Managing Director and Founder of Rich Contacts Rich Contacts is a B2B sales agency providing a wide range of […]

How Unitrends Uses Priority Engine to Generate Better Leads and More Demand

An interview with successful technology sales innovator, Monica Fairbanks, Sales Development Manager at Unitrends Unitrends introduces backup appliances and cloud data protection that leverage cutting edge technology to automate manual […]

B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content

As TechTarget’s SVP of Marketing and Product Operations, I’ve spent the last 13 years helping our customers generate millions of quality content marketing leads. I know all too well what […]

How 128 Technology Increased Lead Generation by 20x with Priority Engine

An interview with successful technology sales and marketing innovator Kenny Dellovo, Lead Development Manager at 128 Technology 128 Technology’s innovative networking solution enables enterprises and service providers to build service-centric […]

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