How to Find and Influence More Healthcare Tech Buyers

Healthcare Tech Buyers

While there are some similarities to enterprise technology purchasing, factors driving Healthcare Tech purchasing decisions, and especially those who participate in them, can be quite different. Based on TechTarget’s knowledge […]

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

customer acquisition

There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an […]

CMOs and CROs: How to Really Turbocharge Your Go-to-Markets

turbocharge go-to-markets

Tech companies need to face facts. In the crowded tech marketplace, simply building a great product alone just isn’t going to be enough to ramp a business or a new […]

5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences

positive interactions

Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]

4 Steps to Creating More Personalized Content for Technology Buyers

personalized content

B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]

Three Tips for Tech Marketers to Increase Email Performance with IT Buyers

AdobeStock_117420444

The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]

Prying Open the Black Box: Why Bidstream Data is Not a Sustainable Source of Intent

bidstream data

“Billions of signals…” Does this phrase sound familiar to you when it comes to intent providers? There’s been a proliferation of solutions offering intent data in recent years, most of […]

Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments

persona-driven marketing

Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]

6 Considerations When Evaluating an Intent Data Source

intent data considerations

Whether you’re new to intent or have been experimenting with different sources for a while, our clients have found it helpful to evaluate potential additions to their stacks in terms […]

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