content personalization Archives

Where Storytelling Fits in Account-Based Marketing

Posted on August 16, 2018 at 4:51 pm.

It seems that wherever you look, you will run into the latest business buzzword—storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen […]

Scaling ABM Personalization with Purchase Intent Insight

Posted on May 18, 2017 at 7:46 pm.

Written by Garrett Mann

Account-based marketing (ABM) has enjoyed the B2B spotlight for a few years now and it seems as if everyone is jumping on board. Even if B2B companies have been prospecting […]