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content personalization

Where Storytelling Fits in Account-Based Marketing

Posted on August 16, 2018 at 4:51 pm.

Written by Michael Box

ABM storytelling

It seems that wherever you look, you will run into the latest business buzzword—storytelling. But is storytelling just a fad or does it have a practical role when your demand-gen […]

Tags: ABM storytelling, ABM strategies, Account-Based Marketing, brand storytelling, content marketing, content personalization, purchase intent insight

Scaling ABM Personalization with Purchase Intent Insight

Posted on May 18, 2017 at 7:46 pm.

Written by Garrett Mann

ABM Personalization

Account-based marketing (ABM) has enjoyed the B2B spotlight for a few years now and it seems as if everyone is jumping on board. Even if B2B companies have been prospecting […]

Tags: ABM, Account-Based Marketing, b2b purchase intent insight, content marketing, content personalization, marketing personalization, personalization

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